In these days of technical wizardry when anything can be made to seem real, I really, really want to believe (and I do…) that this ad is all that it makes out to be. It is almost too good an idea for the product. You suspect the idea was one of those in the mind [...]
More simple Brilliance from VW via the Bottle Bank at http://www.thefuntheory.com/ Maybe all brands will be this smart someday? Lets replace “Return On Investment” with “Return On Ideas”? The Swedish strike again…
Tagged: Arcade, Bank, Bottle, Fun Theory, Machine, VW
Here is a cracker of a christmas from the good people at M&S. For all of those who hanker after frost, grey skies, crowded shopping streets, drunken Christmas office parties, Yorkshire puddings, roasted parsnips, sleeping in front of the telly, the Queens speech and the fake pink Christmas trees…
Some companies and agencies genuinely commit to understanding consumer insight (planning), to make great advertising (creative. VW and DDB have been in this area for a while, whilst other agencies and clients flounder in the effort to attract (rather than understand) their consumers. This is a great illustration of the point from VW. And it [...]
The new advert from WeetabixAgency: WCRSAgency Producer: Sally LipsiusCreative: Larry Seftel / Dave DayDirector: Ringan LedwdigeProduction Company: Rattling Stick Producer: Sally Humphries D…
more about "YouTube - Weetabix ‘Steeplechase’", posted with vodpod
After much anticipation the new UK Guinness TV work hit the screens last week. They say: “Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing “a world to life.” Taking on the extreme challenge of creating this [...]
Having eulogized about Nike, ESPN, SKY Sports, FOX Sports and Gatorade as fantastic examples of great football related work, I’m gutted by the above. The promise is there. A great product, beautifully shot, with big stars, but what were they thinking in terms of script and sound track? The old adage “if you can’t say it sing [...]
It is very difficult for charities to cut through to the consumer and even harder to solicit a response. The Smith Family has done a great job with BMF to show people what they do by telling them what they don’t do. Stand-out, memorable work in one of the toughest categories. Tagged: ad, BMF, charity, Smith Family [...]
The above trailer for the new Halo 3 XBOX game is featured in an earlier post. “Halo 3 ODST The Life” Live Action Trailer for XBox 360 as the original first release version. But, as it gains more traction through a 30″ cut-down TV ad, social media and advertising sites are delving into the details. The above on [...]
The Cadbury people are at it again. Cadbury is celebrating the move to fair trade chocolate with the launch of Glass and A Half Records, an album inspired by the music of Africa. The first single, “Zingolo”, celebrates all things Ghana, its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans. It [...]
Here’s an entertaining beer Ad (above) featuring the Pure Blonde Dove. Made especially interesting by virtue of seeing the first ad in the series. In the first installment from 2007 the Dove (below) was used as a bottle opener by the truck driver tearing up the perfect world of Pure Blonde beer. In the second the Dove, [...]
Most can eulogize about the fantastic creativity of the sports brands when it comes to the World Game. Nike continue to excel and as posted previously, even the broadcasters are making some great ads when it comes to football. Gatorade have reinterpreted the sentiment behind the famous Nike “Park Life” ad with a very entertaining piece for [...]
I am a significant fan of Cadbury. Obviously eating the stuff first and foremost, but I think that their never-ending quest to “own” the color purple and to entertain us in advertising is the stuff of legend. We all know and love the Gorilla ad featuring the Phil Collins track “in the Air Tonight”, directed by the [...]
Wrangler is asking consumers to “stop thinking” in a new TV campaign created by Fred & Farid Paris who have done some cracking work for Diesel in the past. The ad, directed by Yannis Rachid, drives consumers to the brand website weareanimals.com. Moody stuff, but I’m a bit lost on any connection to the Brand. The website [...]