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Persuasion expert Cialdini on his six principles
This is a good wrap-up of Robert Cialdini's six persuasion principles. For how they apply to your writing, see my "Influence" series, e.g. http://www.magneto.net.au/Ezine/ezine_V3/Magneto_Ezine_Issue_5.htmlCollected in talk2pj's videos Feb 22, 2011 -
Obama’s full acceptance speech
Excellent speechwriting - worth analysing for its persuasive power!Collected in talk2pj's videos Nov 7, 2008
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