Anthony Lilley : Media 2020 : Media Masterclass
Anthony Lilley
Lilley’s company sustained by their stories and ideas. He argues that he’s not technology led although he does use interactive media. Says interactive media is the future. Web is a participatory environment so if you want to be successful, you have to be able to work with that. You also need to have good editorial skills. User generated content is about harvesting your audience, others think it’s getting stuff for free. 5.97
What does convergence do to content?
The media believe they