Timhorsburgh

Happy April Fools’ Day!!
This may sound like an April Fools’ Day joke but research conducted by the National Cancer Institute found that PSAs are more effective than other communications techniques such as pamphlets, POP displays, editorial articles, etc. Their TV PSAs generated over 55,000 calls to their toll-free hotline, twice as many as all other outreach efforts combined.
It is a myth that PSAs have to cost huge sums of money, PSAs can be big budget extravaganzas, or they can consist of live announcer copy printed on the reverse of a postcard and sent to radio stations for minimal cost. Along with our guaranteed distribution Horizons offers a number of services that can fit any budgets. We want to work with you to get your cause known, to help raise funding, and get you the volunteers you need!
And because it’s April Fools’ Day here are three mock PSAs. I found on youtube. Maybe they’ll inspire you to get your cause the attention and recognition it deserves.

Happy April Fools’ Day!!
This may sound like an April Fools’ Day joke but research conducted by the National Cancer Institute found that PSAs are more effective than other communications techniques such as pamphlets, POP displays, editorial articles, etc. Their TV PSAs generated over 55,000 calls to their toll-free hotline, twice as many as all other outreach efforts combined.
It is a myth that PSAs have to cost huge sums of money, PSAs can be big budget extravaganzas, or they can consist of live announcer copy printed on the reverse of a postcard and sent to radio stations for minimal cost. Along with our guaranteed distribution Horizons offers a number of services that can fit any budgets. We want to work with you to get your cause known, to help raise funding, and get you the volunteers you need!
And because it’s April Fools’ Day here are three mock PSAs. I found on youtube. Maybe they’ll inspire you to get your cause the attention and recognition it deserves.

A Safe Haven (ASH) has posted their video from the parade on youtube.

Rick, Neil, and Brian had a great time celebrating and promoting A Safe Haven and C.C.I.L.  As always the parade was a ton of fun.  Thousands came out this year to see the Chicago River dyed green!  Hope everyone has a fun and safe St. Patty’s Day.

A Safe Haven (ASH) has posted their video from the parade on youtube.

Rick, Neil, and Brian had a great time celebrating and promoting A Safe Haven and C.C.I.L.  As always the parade was a ton of fun.  Thousands came out this year to see the Chicago River dyed green!  Hope everyone has a fun and safe St. Patty’s Day.

Most of you know that Rick is an avid and longtime member of Rotary One, the world’s first Rotary Club. Over a decade of membership, Rick has given numerous hours of service to this organization and its projects, especially in terms of PR and publicity. Horizons was also chosen as the production company entrusted with creating the organization’s centennial documentary, “Service Above Self”, by Rotary International, the central body which governs over 33,000 clubs and 1.3million member worldwide. To

Horizons produced this PSA on behalf of Rick Roberts' beloved Rotary One club, which was previously available on our website, but which I only just got around to loading on to youtube and wordpress.

This is our PSA for the Center for Religious Architecture.www.religiousarchitecture.com

more about "Center for Religious Architecture PSA", posted with vodpod

www.religiousarchitecture.org

The Center for Religious Architecture promotes interfaith amity through the understanding of religious architecture.

Founded in the wake of 9/11, the Center offers education, literature and tours.

This PSA for the Center for Religious Architecture is by Horizons Communications Group. www.hcgrp.net/home.html

Below you’ll find video of Cable 25’s ‘Your Town Chicago’ covering the Chicago New Media Summit launch event in June 08. I posted a blog about the event, but now you have the video.
Watch for a few minutes and learn about the producers, visionaries, creators and intellectuals who are positing Chicago as a new media Capitol in advance of September’s big conference at the Museum of Contemporary Art. You can find out more about CNMS08 here.
Watch for a few minutes more and you’ll see me detailing

Cable 25's Your Town Chicago covers the Chicago New Media Summit launch event in June 08.

Horizons Communications Group Associate Producer Tim Horsburgh is featured detailing how Horizons' role in positing Chicago as a new media Capitol, with particular reference to Hunger Heroes 2.

The Illinois College of Optometry. www.ico.edu.

A Horizons Communications Group nonprofit PSA from 2006.

Our CEDA PSA from 2007 is up. Check it out:
 
CEDA is a great organization and Illinois’ largest nonprofit. Their motto:
Helping People.
Changing Lives.
It is CEDA’s mission to work in partnership with communities to empower families and individuals to achieve self-sufficiency and improve their quality of life.
Go CEDA!

CEDA - Helping People, Saving Lives.

www.cedaorg.net

Extract from Hunger Heroes. Gracie award-winning documentary on hunger in America

www.hcgrp.net/home.html

Spout.com had a great blog last week on the film Hellboy II using the standard PSA format as a trailer - and some others from back in the day.

Do these mock PSAs diminish the impact of traditional PSAs, or are they an indication of their communicative power?

What’s next? Perhaps we can get Pixar to create a WALL-E PSA where he works to encourage better waste management on behalf of the Enviromental Protection Agency?

30 Sec PSA for www.villastben.org

www.hcgrp.net/home.html
Horizons Communications Group

Access to Care is a model primary health care program serving low-income uninsured individuals in suburban Cook County, Illinois and in Chicago, west of Pulaski Road AND north of North Avenue.

www.sphcc.org

www.hcgrp.net - Horizons Communications Group

"I know, my mom lives here!"