trace360

So this last weekend was a whirlwind of chaos, excitement, caffeine, smart people, and a huge lack of sleep.  Not to mention I even gave up watching the Boise State Football game to sit in a small space with people I didn’t know and come up with a creative and strategic business that would hit [...]

As marketer’s we try to be creative and strategic.  When launching a new product, technology, service, or website we know the importance of finding that early adopter but more importantly the influencer.  The customer that starts the dance party or in our case creates the buzz we dream of is possibly what makes or breaks our campaign.  Guy#3 in [...]