TrendsSpotting

The Big Apple may be beating Milan in news & blog popularity. However when it comes to fashion, recession forced a shift towards east. Milan, the home of Gucci, Prada, Armani and Versace, has ended New York’s five-year reign as the world’s top fashion city as per the Global Language Monitor’s annual fashion capital survey. [...]

Crises Management: Trendsspotting Insights On Dominos Case Study
View more presentations from Taly Weiss.

Corporate crisis is defined as an unexpected event that creates uncertainty and threatens an brand's image.
According to TrendsSpotting report - Domino’s Pizza handled the crisis well:
the firm decided to react to the event , they have presented an apology, suggested information (both public and personal) and a promise for taking future steps. Interestingly, it chose unconventional media channels to confront their consumers, the same channels in which the crisis found its way through - social media int

Time for Earth Hour: Review on the Decline of Global Warming Concerns.
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This is actually the first time ever that any of Christina Aguileria’s perfume was launched in Israel. Based on the concept: “Sometimes it’s all you need to wear”, Tel-Aviv agency Mizbala’s mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s latest perfume ‘Simply’. The campaign budgeted one and a half million shekels ($353 K) for advertising on TV, in magazines, online & huge guerrilla marketing.
Agency placed 150,000 sedate coat hangers with a sample of the perfume & a branded Christina Aguilera label around Tel-Aviv to entice over 1,500,000 consumers. On TV it got a coverage on the Guy Pines show, one of Israel’s most rated entertainment TV shows. The campaign led to the highest ever sales for a new perfume in Israel & was sold out after 3 days.
Check out the photographs of guerrilla marketing in flickr & here

TrendsSpotting research insights have been much valued by our avid readers coming from the different business fields. During the last few years we have conducted customized Trends Research using unique research 2.0 techniques according to needs.
Today, we are pleased to offer Trend Reports on topics of interest in a new stage, to the benefit of all. We will present Trend Reports which deserve your attention, selected from our extensive research on upcoming trends.We would be happy to receive your suggestions for additional topics we should review. Please submit those here.
Enjoy!
TrendsSpotting Research Team.
TrendsSpotting Report:
Recession: 5 Dominating Advertising Approaches
View more presentations from Taly Weiss. (tags: crisis economic)

Five Dominating Advertising Approaches
Dealing with Recession

TrendsSpotting research presented in this report was conducted on advertising campaigns featuring throughout year 2008 until 2009 Super Bowl.
By analyzing many brand promise approaches - TrendsSpotting has profiled five main strategies dealing with recession.
In this report we present the actual campaigns falling under each strategy and discuss their advantages and risks. Introducing research on past recessions and the views of distinguished marketing analysts will allow a deep understanding of the challenges advertising is facing today.
In the Report “Five Dominating Advertising Approaches Dealing with Recession” TrendsSpotting provides business insights for advertising strategists seeking an optimal approach to manage brands in times of recession.
> READ MORE

TrendsSpotting has collected Influencers Predictions on Tech and IT trends for 2009.
Read what’s ahead for Google, Microsoft, Apple and Yahoo, review forecasts concerning technology and gadgets (we’ve been waiting for trend reports coming from CES 2009), IT, and Green Technology - all considering the economic crisis implications.
Influencers On IT & Tech 2009 Trends Predictions, By Trendsspotting
View SlideShare presentation or Upload your own. (tags: green gadgets)





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2009 Consumer Trends Predictions From TrendsSpotting
2009 Online Marketing Predictions From TrendsSpotting
Mobile 2009-2020 Predictions From TrendsSpotting
Social Media Trends 2009 From TrendsSpotting
2008 Marketing & Tech Trends From TrendsSpotting
Trends Review 2007 From TrendsSpotting

TrendsSpotting collects Trend Spotters views and insights focused on consumer trends for 2009.
Read what’s ahead on Food Marketing, Lifestyle, Fashion and Design, and general consumer adjustments, all considering the economic crisis implications.
Influencers on Consumer Trends 2009 by TrendsSpotting
View SlideShare presentation or Upload your own. (tags: trend spotting)





Also Read :




2009 Online Marketing Predictions From TrendsSpotting
Mobile 2009-2020 Predictions From TrendsSpotting
Social Media Trends 2009 From TrendsSpotting
2008 Marketing & Tech Trends From TrendsSpotting
Trends Review 2007 From TrendsSpotting

Going by the World bank Global Economic Prospects report for 2009, the world GDP growth will be 0.9% for 2009. Developing countries will likely grow by 4.5% next year, down from 6.3% in 2008, while growth in many important high-income countries will turn negative.
Welcome 2009!

Since the ad expenditure in a market shows direct correlation to the GDP growth hence a troubled economy is bound to take its toll on adex growth. Irrespective of the pessimism around - online marketing still seems a solid choice.
We are presenting here the outlooks & predictions of various industry watchdogs & notable influencers on Online Marketing. This grossly enlists the major trends & what you should expect out of 2009.

The Slideshare link to this deck is here .
We wish you a Happy new year 2009. We welcome your feedback & requests to get a copy of this deck as a comment here.




Also Read :




Mobile 2009-2020 Predictions From TrendsSpotting
Social Media Trends 2009 From TrendsSpotting
2008 Marketing & Tech Trends From TrendsSpotting
Trends Review 2007 From TrendsSpotting

TrendsSpotting has collected Influencers Predictions on Tech and IT trends for 2009.
Read what’s ahead for Google, Microsoft, Apple and Yahoo, review forecasts concerning technology and gadgets (we’ve been waiting for trend reports coming from CES 2009), IT, and Green Technology - all considering the economic crisis implications.
Influencers On IT & Tech 2009 Trends Predictions, By Trendsspotting



View SlideShare presentation or Upload your own. (tags: green gadgets)





Also Read :




2009 Consumer Trends Predictions From TrendsSpotting
2009 Online Marketing Predictions From TrendsSpotting
Mobile 2009-2020 Predictions From TrendsSpotting
Social Media Trends 2009 From TrendsSpotting
2008 Marketing & Tech Trends From TrendsSpotting
Trends Review 2007 From TrendsSpotting

Over the next few days, TrendsSpotting will be publishing a series of Trends and Predictions as presented by influencers and experts in different consumer fields.
Our first issue is the Social Media.
We have reused Peter Kim’s wonderful predictions gathered from social media influencers, we summarized the predictions, used tag clouds to help you focus, added insights gathered from Read Write Web and of course, added our own inputs.
So here it is - the first from the influencers and experts collection.

It will be great to receive your insights!
TrendsSpotting wishes you all Happy Holidays: Merry Christmas, Happy Hanukkah and Happy Kwanzaa!




Also Read :





2009 Online Marketing Predictions From TrendsSpotting
Mobile 2009-2020 Predictions From TrendsSpotting
Trends Review 2007 From TrendsSpotting
2008 Marketing & Tech Trends From TrendsSpotting

No doubt 2009 was expected to be the year of the mobile. Considering the economic downturn- would it still? What could be expected? what are the most promising trends? Read here what we gathered from experts and analysts.
What’s your take?
Influencers On Mobile 2009 2020 Predictions By Trendsspotting



View SlideShare presentation or Upload your own.





Also Read :





2009 Online Marketing Predictions From TrendsSpotting
Social Media Trends 2009 From TrendsSpotting
Trends Review 2007 From TrendsSpotting
2008 Marketing & Tech Trends From TrendsSpotting

Going by the World bank Global Economic Prospects report for 2009, the world GDP growth will be 0.9% for 2009. Developing countries will likely grow by 4.5% next year, down from 6.3% in 2008, while growth in many important high-income countries will turn negative.
Welcome 2009!

Since the ad expenditure in a market shows direct correlation to the GDP growth hence a troubled economy is bound to take its toll on adex growth. Irrespective of the pessimism around - online marketing still seems a solid choice.
We are presenting here the outlooks & predictions of various industry watchdogs & notable influencers on Online Marketing. This grossly enlists the major trends & what you should expect out of 2009.

The Slideshare link to this deck is here .
We wish you a Happy new year 2009. We welcome your feedback & requests to get a copy of this deck as a comment here.




Also Read :




Mobile 2009-2020 Predictions From TrendsSpotting
Social Media Trends 2009 From TrendsSpotting
2008 Marketing & Tech Trends From TrendsSpotting
Trends Review 2007 From TrendsSpotting

Two links you should follow:
A great chronicle for video games design years 1990-2008, presented by webdesignerdepot.com
Gaming Trends presented by advertisingpawn.
Video Gaming Trends



View SlideShare presentation or Upload your own. (tags: marketing advertising)

Remember: Online games have gone mainstream