Gary Vaynerchuck é uma celebridade da internet especializada em marketing. E é assim um bocado para o louco, mas o produto que cria tem muito sucesso. Neste vídeo ele explica onde é que os media tradicionais estão a errar na publicidade com a ajuda das marcas. Momentos favoritos: quando ele pega nas revistas e quando ele pergunta no messenger quantas pessoas lêem jornais. A questão é que as empresas estão a investir demasiado dinheiro nos sítios errados. E o retorno é cada vez menor. Via Digidave.Gary Vaynerchuck is an internet celebrity specialized in marketing and branding. And he's kinda crazy, but the product he delivers is a huge success. In this video he explains where tradictional media with a little help from the big brands are making mistakes in the ad business. Favorite moments: when he picks up the magazines and then when he asks in messenger how many people have read a newspaper today. The point is that companies are investing a truck load of money in the wrong places. And the return is getting smaller. Via Digidave.

You’ve got to check out the video below if you’re a businessperson spending advertising dollars on print, tv, and radio ads. Gary Vaynerchuk also has a bunch of other great videos on his blog.  I particularly liked the one on how word of mouth has changed.more about “Advertising ROI explained“, posted with vodpod        Posted in Uncategorized

more about "untitled", posted with vodpod This is Gary Vaynerchuk in full cry, bleeding with passion, and spelling out the possibilities for the new “Word of Mouth”. At speed comes a changing of the guard. Out with the old in with the new. But how many people see it coming. Wait till the real people see it, he urges….