What is the effin' deal with these music megastars, huh? Beyonce now plans to pull a Chris Gaines on the world and release an album as her alter ego Sasha Fierce.NY Mag:Amid shocking charges that Beyoncé pilfered dance moves in her new video comes more bad news today: She's releasing an album by her alter ego! Her upcoming I Am will be a two-disc set, with one CD, I Am Beyoncé, featuring ballads and the other, I Am Sasha,containing upbeat tracks. Sasha is apparently short for Sasha Fierce, apersona Mrs. Jay-Z's been working on for at least the past three years(in a 2005 Vanity Fair interview, she blamed Fierce for herperformance at the Grammys that year). And yes, they made a Chris Gaines reference, too, but upped the ante with a mention of T.I.P., who frankly, isn't in my musical alphabet.Chris Gaines music video after the jump.I may have to start a Just Stop, Sasha Facebook group.LINK