Two notable made-for-online video commercials endorsing Presidential Candidate Barack Obama, featuring television and movie stars from the early 60’s to the 80’s, have shown some excellent of what makes reprising pop culture icons’s roles a viral success with online video marketing. ReelSEO’s Grant Crowell and Bob Sandidge share their discoveries on the key ingredients in successful pop-political viral videos that SMBs can take advantage of in their own online video marketing campaigns.“Ron Howard’s Call to Action” – Lights… camera… but can we have more action?In this video, Director Ron Howard reprises his old television roles with Andy Griffith and Henry Winkler. All three appearing to portray themselves as swing voters the current Presidential election, share their reasons for why they’re voting for Barack Obama (both their real life personas and their pop culture counterparts, apparently), and why others should, too.See more Ron Howard videos at Funny or DieIn less than 2 weeks, the video has garnered over 2.5 million views, great viral distribution, and a large amount of mention in the online news medi“Icons of pop culture has another level beyond entertainment of drawing in people. Its historic in its own right of how you can draw people to just about anything.” says my producer, Bob.  The video has a lot of interest in many levels. It’s clever way to gain a lot of attention, and to put across a message – those are always two tough elements to pull off together.”Using pop icons who have a broad appeal (especially to earlier generations), and by using creativity and humor (especially with an acknowledgement and willingness to be self-deprecating) it manages to be an intriguing political spot without being heavy-handed. ” Showing iconic pop culture figures does carry relevancy. Its talking about culture, about change, about times. The ‘Happy Days’ is an interesting metaphor of our current times.” says Bob. But now, if the goal of thes...