Ex-Yahoos Weigh in on Their Choices for New Yahoo CEO

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With so many more ex-Yahoos out there now that the most recent layoffs have taken place, BoomTown put out feelers to a range of them to ask who they would like to run the company they no longer work for. After all, who better than to pick a new CEO than an ex? The response I got was swift and varied wildly, depending on which way the ex-Yahoo felt the company should go, including quite a few who thought Yahoo needed to sell itself off completely. Some considered Yahoo (YHOO) a media and advertising company, for example, while others thought of it as a more Web-tools outfit. Still, others considered it a turnaround situation, requiring a wholly different kind of CEO. Perhaps therein lies the problem–it is still hard to define precisely what Yahoo is and is not, even for its ex-employees. In any case, here are some of the best suggestions: 1. The Media Mogul “I think they need to sell to a media company,” said one ex-Yahoo, who posits the move needs to be drastic enough to truly reset Yahoo. In this scenario, search gets sold to Microsoft (MSFT) and Yahoo’s online content is combined with media assets of a big entertainment and news conglomerate. That would make the leader of Yahoo one of the following: Bob Iger of Disney (DIS); Rupert Murdoch/Peter Chernin of News Corp. (NWS); Jeff Zucker of General Electric (GE) unit NBC Universal; or Les Moonves of CBS (CBS). 2. The Insider A lot of votes here for former Yahoo COO Dan Rosensweig and not so many for current President Sue Decker. Why? Several ex-Yahoos mentioned a need to refocus intently on products and the need for a product-obsessed leader, but one who also knew Yahoo well and could get things moving without needing a lengthy learning curve. “Since Dan R. left, I think there’s been a definite void (at the senior exec level) on the product/consumer expertise and advocate front,” said another ex-Yahoo. Other execs mentioned are former Yahoo Jeff Weiner. But several also poi
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