You can almost see him smiling as he says, 'hanging by a filament'.

The Dean of my school (General Studies) at Columbia University recently confirmed much of my views on Gaza. I think this is pretty cool-I didn't know he was giving an interview until I happened across a link on the Columbia website. And no, I've never spoken with him or read any of his material on Palestine.

One way brands get attention in their advertising is by mentioning a bigger brand — a strategy called “judo marketing.” However, the marketing style has its risks. Ross Petty, professor at Babson College, gives three reasons for why businesses should be wary of the strategy. WSJ’s Erin White reports. more about “The Pitfalls of Judo [...]

"If you don't really deal with the culture in a company there's no way you can turn it around. It's not just sitting there and having a strategic vision...The easiest part is figuring out what to do, the hardest part is getting the organization to behave differently, because the organization has grown up in a way that reinforces certain behavior, and if you can't change the behavior of the organization you're not going to be able execute the new strategy."