Video is a must : Email often : Intercessory Missionaries : Fundraising : Driving people to your blog or website

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FIRST, be sure to check out a BRAND NEW video podcast here!I am here in the prayer room at IHOP, and I’ve been experiencing a surprisingly heavy and peaceful presence of the Holy Spirit this afternoon.  I felt urged to write the Introduction to my new book Pharaoh in the Church.  So, I did just that, and I thought I’d share it with you here.This is a prophetic message of exodus into the wilderness of encounter.  However, as  you’ll read below, we must be in position, submitted to leadership and embracing radical humility if we are to see this call realized.Here’s the Introduction… leave some comments below.  I’d love to hear from you!PHARAOH IN THE CHURCH- INTRODUCTIONYou have in your hands a burning message, an exodus call that originated in at least a small way like the original Exodus call in a burning bush.  Moses experienced the zeal of the deliverer to see His people free to encounter Him.  The goal of this book is for you to discover the pounding heart of God in a way that, I believe, will result in a deep and resounding cry of agreement. However, what you don’t have in your hands is another encouraging message that has the intention of acting as a cheerleader for the advance of an individual agenda.  You see, this is an extreme journey into the wilderness of encounter that will, if successful, rip and tear at your very soul.  A call into the very presence of God is a fearful call indeed. This book alone will both invigorate and challenge you in ways that will bring great satisfaction to the Father, and in turn to His church and to you.  This, though, is not an independent teaching.  Pharaoh in the Church is the message seared into one side of a coin, just opposite of its older sister, Covens in the Church. Can this book be read prior to reading Covens in the Church?  Yes.  Should it?  I believe it would be best to start with Covens in the Church, but, by all means, since this message is with you now, read on! Can this book be read without reading
Dec
2008

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You’ve heard me mention often that the top two strategies that we MUST (that’s a capital M-U-S-T) utilize in our online communications are: Video Email VIDEO This is true for any church, business, ministry… and ESPECIALLY intercessory missionaries!  Of course, here at IHOP there are hundreds of missionaries who rely, usually entirely, on raising financial support.  No support, no electricity, food or gas for the car. So, since we must discover ways to communicate the need to as many people as possible, it makes since that we pay close attention to proven strategies that are used all across the marketing spectrum online. Here’s an interesting clip I received in my RSS reader today: Creating authentic video that captures the human element allows customers to connect on a personal level. This connection builds trust and drives action. Video that works shares compelling stories that resonate with the audience. No gimmicks, no ploys. Respect viewers’ time and provide them with actionable content. Our internal research has shown that adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double time on site. A recent Kelsey Group study found 55% of people who view a video visit the company’s Web site; 30% visit a physical store; and 24% make a purchase as a result of watching. Viewers only do this if there’s a reason to do so. Provide a call to action, a trackable URL to visit, a coupon, discount code, or unique phone number to call. This way your video can be evaluated against other marketing efforts. Note, there must be a call to action in our videos.  A clear invitation to visit the link on our website or blog that will lead to the donate page is important.  Or, if you are selling a book or inviting people to view info about the ministry or encouraging them to subscribe to your email newsletter, clearly communicate how they can do that. EMAIL I find two specific things interesting: Most ministers, missionaries, etc.
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