The New Age of Green Innovation

share
0

Recent videos from Kishorekumar62

5 GPS Track
Aug 14, 2009
22 videos see all

what people are saying

add a comment

2000 characters left.
First collected by Kishorekumar62
Jan 18, 2009
from kishorekumar62.wordpress.com
join Your favorite videos on the web, in one place. Start your collection now.

related videos

tags

collected by 1 person

details

46 views

original description

While on the topic of innovation, recently I read a book by C. K. Prahalad - The New Age of Innovation - which has it’s core a pair of nerdy equations:  N=1, R=G. Right at the beginning of the book, Prahalad presents the following outlandish idea: Consider an alternative in which the manufactures do not sell tires by charge for services. They contract with fleet owners to charge per mile of usage. The pricing contract will be based on the type of use, influenced by general factors such as the type of loads (for example, heavy loads), typical route structures (for example, through cities or across long distances), and individual characteristics of fleet owners, such as  the training of drivers and therefore the quality of driving, the maintenance of correct tire pressure, and the quality of servicing, such as tire rotation. The tire as a product still exists and is at the core of the business. However the revenue is based on tire usage, not on a one time tire sale. The retail business shifts from a transaction base (selling a tire) to an ongoing relationship (continuous and ongoing measurements of usage and ability to provide feedback on better usage specific to a user) with the consumer. In spite of Prahalad stating that Goodyear and Bridgestone are experimenting with the above idea, my first reaction was “Nah! Does not make sense.” Until I saw what Anu Solar is upto in Bangalore: Presenting i-HOT. i-HOT is a revolutionary Metered Water Heating Service that offers you a gamut of advantages. To begin with, when you opt for the connection, you pay only for the hot water you use. Nothing more, nothing less. What’s more, you get hot water any time, any day. Add to it, you can be assured of peace of mind as you will not be required to spend any time, money or effort maintaining it. Also, you could save up to 75% on your water heating costs. And, you get all of this by just paying a nominal refundable security deposit. - i-HOT Water Heating Se
Flag this Video as inappropriate or broken