Ooyala has been working on making the viewing experience more meaningful for online video consumers and more lucrative for online video publishers. The online video technology company recently integrated with a number of different ad servers and networks from YuMe Networks , Tremor Media , DoubleClick Inc. , AOL LLC 's Lightningcast, and Google's AdSense for Video that has support for both overlay as well as in-streaming companion ads, including pre-roll, post-roll, and mid-roll. Content owners can use their own ad networks or tap into Ooyala's integrated offering. Ooyala has also recently integrated Nirvanix, the premier "Cloud Storage" platform provider and its Storage Delivery Network(TM) (SDN) into their Backlot video management platform. Meliza Solan of Vator.tv posted this entrepreneur interview with Ooyala founders, Bismarck Lepe, Sean Knapp, and Belsasar Lepe, Bambi Francisco which she says, "dives into the future of online advertising. In the interview, Bismarck Lepe talks about how Ooyala plans to launch in the first quarter, a subscription capability for its clients." See this video on Vator.tv » In 2008, with about a billion dollars spent in online video advertising Ooyala sees the opportunities in 2009 moving more to a transactional "pay-per-play" subscription model which puts the control back in the hands of the online video consumer and gives online video publishers greater margins to monetize their content. In addition Ooyala is rolling out new ad serving platform with advanced planning, analysis, and management options which will enable another tier of networks, distributors, and content creators to operate more effectively. Their tools give dynamic control over the content and how the ads are served which helps content owners better learn about the end users. Co-founder and CEO Bizmarck Lepe defines that Ooyala is primarily in the enablement business and said, ""Everyone talks about behavioral targeting. Well I don't necessarily think behavioral targeting works very well ..