Here’s our video interview with JMZ, the driving force behind Yes. With the SIA, in Vegas next week and ISPO right after in Munich, the boys have been busy sharpening their concept, creating the brand identity but most importantly testing heaps of boards to propose some of the most advanced, innovative and creative boards on the market. JMZ talks about all of that, their plans and why Yes is different than all the other brands.
Yes breaks the codes, imposes its particularity and marks a dramatic change in the things that have been established for the past 15 years. Yes is a project that comes from the heart, because it is what snowboarding is missing today. We believe in Yes!