Google has started TV advertising. The post below is an advert for its Chrome Browser.

Google really wants you to use Chrome. So much so, in fact, that they’ve decided to broadcast commercials for the browser on TV - an extreme rarity for the online giant, which typically relies on web-based advertising and integration with other products to increase exposure. The spot was created by Google’s Japan team a few months ago as a way to “demonstrate how clean and simple” Chrome is. And beginning this weekend, Google will be using its TV Ads program to run the clip on TV. Now, I’m not a marketing person, and given Google’s vast resources I’m sure they’ve thought this through, but to me the commercial doesn’t do an especially good job at explaining what Chrome even is. I mean, for the vast majority of TechCrunch readers it’s a given that Chrome is a browser, but for the massive audience needed to turn Chrome into a contender against the likes of Internet Explorer? Not so much. It might pique the viewer’s curiosity, but I suspect many people will see the commercial and just go, “huh?”, especially given how rare commercials for web browsers are.If this ad doesn’t turn out to be a hit, Google has quite a few online-only commercials up its sleeve for Chrome, but it apparently isn’t planning to run them on TV any time soon.Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

A gigante das buscas Google vai anunciar nos comerciais de TV do exterior um vídeo para incentivar os usuários a instalar o seu navegador Chrome. A produção foi realizada pela sede da empresa no Japão, e trata-se de uma iniciativa inédita para massificar a utilização do aplicativo pelos usuários de Internet.

Países onde o Google não é tão popular, são necessárias outras estratégias para divulgar os seus produtos. Como no caso do Japão, onde foi veiculado este vídeo que mostra o conceito do Google Chrome e suas ferramentas de forma lúdica.No Brasil, recentemente, o Google utilizou até mídia offline para anunciar o Google Maps cujos espaços [...]

Đoạn Video quảng cáo trình duyệt Google Chrome rất bắt mắt.

Vu chez Accessoweb: http://www.accessoweb.com/

Je savais pas que google faisait des pub video.