The Doritos online contest awarded the prize to two brothers from Batesville, IN., who created a commercial about throwing a crystal ball into a snack machine which gives everyone in the office free Doritos; and then a second throw, with a promotion in mind, hitting the company’s Executive “unfavorably,” giving us at home a laugh, but no promotion. To Joe and Dave Herbert, the brothers responsible for this $2,000 production: Job well done.


The Herbert brothers share their trophy with the directors of this initiative: Doritos (Produced by the American food company Frito-Lay; a division of PepsiCo, Inc.). With so much press and online buzz about this Doritos commercial entry, including headlines reading: “DDB, Crispin, Goodby Can’t Compete With Doritos Crotch Joke,” we have to address the bigger picture. This success story would not have been possible had it not been for the freedom we have online to connect with our audience through creative promotions and interactive marketing strategies. Self-proclaimed, “two nobodies from nowhere” with a marketing concept focused on humor are at the heart of this fairy-tale, but ultimately Doritos walks away the hero, having more than connected with a very large audience both online and on TV.