Action Sport culture is no longer the way of the rebellious youth, it has become the MainstreamSure skate, surf, board culture have been defining fashion trends for the past several years… think Diesel was making those tight men’s jeans before it was skate culture norm 3 years ago, I don’t think so. Or that 80s plaid had any chance of making a comeback before Burton and others rocked it several season ago… but this is old news — though it is interesting to note that it took several years for mainstream clothing designers to ‘get it’ (and now that they have maybe thats why some of the originators are struggling..)What I think is new, and what I’m seeing constantly for the first time is mainstream marketing latch on and use pieces of action sport culture to market their brands. I don’t know if its an influx of Gen Y into the ad agencies and brands themselves or if its just mainstream culture becoming more knowledgeable about what it means to be a Skater, Snowboarder, Climber, or Surfer but now music that once was only found in snowboard films is being used in car commercials a season later. Major brands are using action sports in their print campaigns and just right now there is a huge North Face ad on Pandora as I write this blog post.This Cadillac commercial rocks thanks to tunes by Justice, but Alterna films used Justice when they were just getting hot in Apple’s and Oranges nearly 8 months earlier.Read More… and I’ll get to the point after the break. Personally I think the music cross over is some of the coolest things to come out of the trend towards mainstream. MGMT tracks that first appeared in ski films have since been on 90210 and Gossip Girl (really I heard about it through the grapevine) and a Citizen Cope track that I used in a film of my own a couple years back was recently in an Acura commercial. NOW TO MY POINT — I bring this up because the people that read this blog really fall into two categories. Eith...