Seth Godin on sliced bread | Video on TED.com
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In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.
Mar
2009
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A lot of what Seth Goden says makes sense in the world we live in today. Conventional ways of reaching to people do not work anymore. Like Zappos.com or youtube, the new way of advertising is through recommendation from someone you know, as opposed to being over stimulated in public space by annoying ads that you would ignore.