Joost Selects Ooyala's Backlot Platform Technology for Content Management and Video Uploading Joost, a popular online web video site, is betting that back-end technology developed by Ooyala , a video platform provider, will enable the company to focus on offering a better viewing experience for its audience. As part of this strategy, Joost will leverage Ooyala for uploading, transcoding, content management services, and analytics. These services will be used on a limited basis to start off, according to Joost CTO Jason Gaedtke, who spoke with Contentinople's Ryan Lawler. For Ooyala, this working relationship though small scale right now, is a significant one. The fast growing, colorful company also provides video technology for AOL (Bebo), TV Guide, Glam Media, Electronic Arts (UK), National Geographic (JP), Slide, IMG, etc. I spoke with the Ooyala founders several weeks ago during a visit to Ooyala's headquarters in downtown Mountain View, CA. At that time, they were finalizing the working contract with Joost. "I think the Joost launch will be probably the most impressive launch to date that's pulling out the modularity of our platform out," said Sean Knapp, Ooyala CTO and Co-founder, "Everything from the from the back-end storage and transcoding and content management, sort of tossed over the wall for the delivery model where we're not doing any of the delivery. But then plugging in an extensible module for our analytics into their player that tosses analytics data back over the wall to the Ooyala system to report on those analytics. But we have a couple of very clear hand off points and it's a great example of the fact that these are all modules. We have a transcoding module, a content management module, delivery and analytics and so on. So it's a great use case of specific pieces with very clear transitions and hand off points between our systems. It is pretty exciting." For Joost, the partnership is seen as way to efficiently service its smaller video content producers. Large content owner...