If you take 5 minutes to read this…it will be worth every minute. Bullet Points for those that don’t have 5 minutes: Summary of Blitz – What did you take home?Profit – Decrease Expense, Increase RevenueThe importance of ValueDave Ramsey – Pain of ChangeThank you Wow, it was great to see some of my friends and make some new ones at this year’s Blitz! Despite the negativity in the media and challenges on the frontlines the group seemed to be very positive and upbeat. Who was at Gee Dunsten’s final session in the day? Did you get his message? I think he made some key points, one that really stuck with me is getting your clients, prospects, friends and families engaged in your business as well as your success. I honestly believe that if they help create it, they own it and are a partner in your business. Think about how easy and powerful it would be to invite 5 people from your database to your office and get their opinion on your website, marketing materials etc. Take some advice from them, after all they are the consumers you are hoping to be in business with. If you make a couple of changes that they suggested imagine how honored AND enrolled in your success they will be. If you really want to come out on top in this market, you must create RAVING FANS, create a lot of them and create them quickly. If you can think of another way, let me know and I will publish it next week of course citing you as the contributor. Another powerful point was treating your business like a business….focusing on PROFIT! This is one that you hear me talking about quite often as it is one of the most important business principles you can adopt. Shifting from measuring success by how busy we are to how profitable we are is a huge shift in personal accountability. So where does the profit we seek come from? Two places actually, reducing expenses and increasing revenue. In our “new” market we need to focus on our revenue producing activities more than ever and leverage our support activities. This is not a