In December 2006, Mastercard partnered with Oxfam to promote Oxfam Unwrapped, a Christmas gift campaign. It was promoted by a TV ad featuring Peruvian alpacas posing to the sounds of Baby Bird’s 1996 song, “You’re Gorgeous”. The ad explains that a purchase of an alpaca from Oxfam Unwrapped helps farmers buy and care for alpacas.
In 2009, this video became the backdrop for Chinese netizens expressing their dismay towards censorship.