Wieden and Honda try headlight animation

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First collected by tengle1080
Mar 27, 2009
from adweek.blogs.com
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Here's another logistical wonder for Honda from "Cog" masterminds Wieden + Kennedy. This time around, the agency's Amsterdam office arranged a massive grid of cars and coordinated the headlights to create animation. While specifically an ad for the Insight Hybrid, the spot also launched Honda's environmental brand initiative when it debuted yesterday. Check out Eleftheria Parpis's writeup on the campaign at Adweek.com for details, and watch this behind-the-scenes video to see how it was done.
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