Carlsberg and mentos

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1 Carlsberg and mentos
Jul 26, 2007
 
 
 
 

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flypapertv added this video and said
Ah, the power of consumer engagement! This viral was not produced by Mentos or Carlsberg but rather by a user spoofing the success of the previous Mentos explosion ad. A fantastic way for brands to engage with their consumers is by asking them to produce a viral ad. Tap into the wealth of creativity the digital world has to offer…
Mar
31
Carlsberg and mentos from picks.superu.ca
Views 1,554,075 more about "Carlsberg and mentos", posted with vodpod
Dec
2008
sitemarca commented on this video
Carlsberg sigue apostando por las acciones virales, de la mano de Saatchi&Saatchi

Hace un par de años que no se deja de hablar de la viralidad. Todas las marcas buscan qué hay que hacer para estar en el boca en boca y llenar las casillas de mail. Bueno, Carlsberg parece haber encontrado la fórmula.

En el último año, la marca ya lanzó tres piezas “virales” a la web con gran repercusión y una excelente implementación. Las tres estuvieron a cargo de su agencia, Saatchi&Saatchi y se caracterizan p
Feb
2008

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First collected by Adrien M
Jul 26, 2007
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http://www.lavirale.com/ TOP 8 VIRAL OF THE YEAR by Campaign 2007 (UK) Creative : Mathieu Cuvelier & Romain Pergeaux Directors: Wok Sound design: Lucas Goret Seeding: Adrien de Malherbe (Mastercom)
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