Right now everyone is talking about twitter. It is being mentioned by talk shows, news anchors, columnists, and politicians. Further proof that is is making it’s way to a primary method of communication. As far as a full-on useage adoption however, it is basically somewhere between morse code and text messages. Meaning that you either get it … or you don’t. Then I saw this from Sprint in early April - it was such a smart move. This video marked the first time I “heard” about twitter on a commercial - the first time a company used it as part of their message.I actually paused the TV, and thought about just how awesome that was. Especially when they said “26% of people viewing this, have no idea what that means.” Then I thought … but, it’s still more of a twitter mention. This one was awesome mention as well from Hulu. “Your tweety pages.” :36 secBUT … where is the call to action ? Where is the two-way conversation ? I wanted more. I wanted to see a company say, out-loud on a television commercial “COME TALK TO US.”Then … along came SoBe. Granted, it is at the end of the video … but it is still very monumental to see a company have a social media call to action that is not facebook or myspace. Well … congratulations to SoBe to be the first one ever to do it. (disclaimer: someone else may have already done it, but I never saw it, so it doesn’t count … it’s all about exposure).So follow @SobeWorld … they obviously want to talk.Props to @SobeWorld for quickly uploading the video to YouTube on my request. That IS company communication.