Tonight readers I’m coming off a great cup of coffee with some very brilliant minds. I enjoyed dinner at Middleton’s “Johnny’s Italian Steakhouse”  and it was delicious but it paled in comparison to the conversation. John Alexandrov, Michael Friedman, Darren Kittleson, Jessica Fox and myself shared some thoughts after John & Michael’s training today on call reluctance. The day was filled with excitement, highlighted by a perfectly timed fire drill evacuating City Center West right at the peak of John’s personal story of the challenges he faced and overcame in his life. After the smoke cleared the story was finished and the message delivered without skipping a beat. I applaud John’s professionalism in that situation and trust that won’t ever happen again in his speaking career. So tonight reader I wanted to share with you my personal story of call reluctance and how I came to where I am today….still call reluctant, but not paralyzed by any one cause.You heard me talk about “The Midnight Magic Plastic” before, you know those infomercials. What many of you don’t know is that the first business I ever started was created by one of those opportunities. Have you seen the infomercial for SMC? Yep I bought into it, and let me tell you if you can figure out a niche’ to profit selling gift items, it is a valid opportunity. So besides time, what was my biggest challenge? Fear of rejection!  So picture this….2003 I’m sitting in my home office about ready to launch my company “Gifts for Good”. My goal was to wholesale some of my products to local retail shops. I put together my prospect list, collected their numbers, ensured they weren’t on the do not call list, created some scripts on wordpad and opened 6 windows on my computer each titles with a different perceived objection. My palms were sweating, my heart racing, I looked at the phone and it looked back at me showing it’s rabid teeth. All I could think of was how much of a fool I was, how I hated being sold to and despise