Laptop Hunters $1500 – Lisa and Jackson get a Sony VAIO

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  dcfyi commented on this video: Macs are not more expensive. If you take the time to compare a MAC to a comparably equipped PC you will find that the price is about the same and sometimes cheaper. Add in Apple's build quality and far better warranty and all the included software you get with the Apple, I think you will find that macs are cheaper. And the argument that buying a pc gives you more choice...I guess if you factor in the 6 different versions of Vista, you might be right.

  • Apr 17, 2009
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  Microsoft’s Latest Laptop H... trackback from post: This episode of Laptop Hunters has been brought to you by Microsoft and Sony VAIO. Spoiler: the actors don't buy a Mac, instead wander aimlessly around the dozens of PC models until finding a Blu-ray equipped Sony VAIO. Sorry to ruin the surprise. Video after the jump.Adding commentary to these things is getting fairly tedious. The Mac attack wasn't very egregious: "They're kind of popular with this age," eh? At least this model performed a bit better in standard benchmarks and it has Blu-Ray, one of the bigger draws for most people. Sadly, it's not really a "full-HD" (1080p) laptop and it's as big as a pizza box.

  • Apr 10, 2009
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  Pink PCs and Baseball Boys:... trackback from post: OK, the Lauren commercial was a little too cute for its own good, and BoomTown has no interest in Giampaulo’s “really big hands.”But the latest installment of Microsoft’s real-people advertising Internet and television ad campaign, called “Laptop Hunters”–this time a mother and son named Lisa and Jackson looking to score a computer–is pretty funny and sweet.Deftly lacing in baseball and playing to cute but tired clichés (did you hear–boys don’t like the color pink!), the main theme of heft value over too-thin hipness is really starting to kick in: That a person can get more computer for the money by buying a PC over a Mac.Again, this segment slyly insults Apple (AAPL) as overpriced and undersized–”It’s a little too small,” says Jackson, while Lisa calls the Macs “pretty.” The pair finally walk out of the store with a Sony (SNE) Vaio.While I cannot blame Microsoft (MSFT) for sticking to the Apple-Is-for-Value-Ignorant-Elites meme, I still wish that the messaging would move on from price to more important things such as how the software and hardware perform together.Cuz, frankly, I like pretty.Here are Lisa and Jackson, as well the Lauren and Giampaulo, below:

  • Apr 10, 2009
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  Laptop Hunters $1500 – Lisa... trackback from post:

  • Apr 10, 2009

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