If only we’d thought of a karaoke flashmob

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4 Playfulness
Nov 11, 2009
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Uma empresa de telefonia móvel inglesa promoveu essa mobilização na Trafalgar Square, em Londres,reunindo mais de 13 mil pessoas. A empresa simplesmente mandou um convite pelo celular: "Esteja na Trafalgar Square tal dia, tal horário". E nada mais foi dito. Os que foram acharam que iam dançar, como tem acontecido em outras mobilizações desse tipo. Mas, na hora, distribuiram microfones, muitos, muitos, muitos mesmo, e fizeram um karaokê gigante, de surpresa!!! E todo mundo que estava na praça, quem estava passando, quem nem sabia do convite, cantou junto. A versão 4 minutos exclusivos do momento, 13.500 pessoas cantaram Hey Jude juntos em Trafalgar Square. Todos os envolvidos chegaram a pensar que poderiam ter ido para dançar - ninguém tinha idéia de como o evento iria acontecer. Se você um dia curtiu os Beatles, vai se emocionar. Enviado por e-mail pela amiga, leitora e colaboradora Sonia Correa Di Marino
Sep
11
miniPLUG added this video and said
Es una pieza publicitaria, pero que c*ño, está del carajo.
Jun
8
Así como hace unos meses la marca T-Mobile hizo una presentación espectacular en la estación del metro en Liverpool haciendo bailar a centenares de personas que ya les conté en ‘Un baile para alegrar el día‘.Esta vez han organizado un karaoke multitudinario en la plaza ‘Trafalgar Square’ en Londres el 30 de abril de este año en donde instalaron una pantalla gigante, repartieron micrófonos a 13 500 personas y eligieron la famosa canción de Los Beatles ‘Hey Jude’ para que la cantasen.Por lo que he visto en el video, sólo se podía escuchar a las personas que tenían una cinta de color en su micrófono y cuando eran enfocados por las cámaras. O bien pueden haber puesto el audio superpuesto en la edición del video.Pero lo que si es cierto es que han reunido a una gran cantidad de personas en la plaza y les han hecho pasar un buen rato que es lo que a la gente más les gusta, además de hacer un comercial diferente a los demás y digno de verse.Posted in Actualidad, Comerciales, Noticias Curiosas, Opinión Tagged: 30, abril, beatles, cancion, hey, inglaterra, jude, karaoke, londres, los, mobile, musica, sonido, square, t, t-mobile, the, trafalgar
May
13
newteevee added this video and said
T-Mobile sponsored this massive karaoke event in London.
May
5
This is one of the reasons I love England.(h/t Dominee Huisvrouw) Tagged: fun
goedgelovig added this video and said
T-mobile flashmob op Trafalgar Square in Londen. 13.500 mensen zingen spontaan ‘Hey Jude’. Volgens sommigen "mooier dan in een kerk."
BuenosDiasRD added this video and said
Por: Federico Felix S.

Aquí les dejo un video del momento en que 13,500 personas espontáneamente cantaron junatos la canción "Hey Jude" en la Plaza de Trafalgar en el Reino Unido. Todos los involucrados llegaron al lugar creyendo que se trataría quizas de un baile en conjunto pero absolutamente nadie pensó en la posibilidad de esta brillante iniciativa.

La música es para el alma lo que la gimnasia para el cuerpo.

Platón (427 AC-347 AC) Filósofo griego.
May
4

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Following T-mobile’s success of the ‘Dance flashmob’ in Liverpool Street Station, the telecoms brand has followed this up with the next iteration of the campaign…a karaoke flashmob. For any sceptics out there who may think this is just a simple publicity stunt, think again. This recent campaign is an excellent example of how Participation Marketing, combined with social media, can be employed to create significant brand engagement. Pre-event To build anticipation and encourage consumers to take part in the event, T-mobile posted a video clip on YouTube inviting them to come to Trafalgar Square on Thursday 30th April at 6pm. The video was viewed 28,000 views. Event A crowd of 13,500 people turned up to the event where they were provided with microphones to sing along to a number of tunes including Britney Spears’ “Hit Me Baby One More Time”, The Foundations’ “Build Me Up Buttercup” and “Hey Jude”. Pink was also there as a mystery guest to add to the excitement. The ad was then broadcast last night for the first time during Britain’s Got Talent which boasts viewing figures of 11.9 million. Post event Where participation marketing comes into its own however is the way in which participants vocalise their enthusiam for the event off their own back. There was heightened chat on Twitter leading up to the event and this has been growing ever since. A quick search on flickr also reveals 330 independent search results for ‘T-mobile flashmob Trafalgar Square’ with countless number of photos to view. And as you’d expect, literally hundreds of participants have uploaded their own mobile clips from the event on YouTube, generating millions of views and discussions to boot. To help fuel the hype T-mobile have also created a YouTube channel dedicated to their ‘Life’s for sharing’ campaign which currently enjoys 3,500 subscribers and 1 million views across a number of video assets. Perhaps what’s most impressive is that all th
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