The story of Connie Culp, a woman who was shot in the face and underwent the most advance facial transplant story is one that would intrigue a lot of people. People love to read about this kind of scientific advance, because it is real life.

This story would have packed half the punch if it hadn’t been for the accompanying video on The Guardian’s website.

It will make you shudder a little and leave you peering bemused and interested at the screen. But a newspaper telling the story with still images would not have had the same effect. No way. It’s transfixing. And it’s all thanks to on-line journalism.