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In the search for the holly grail of touch interfaces, this concept takes the search for a solution to the tactile feedback problem a step further. The physical feedback on this touch enabled display uses a technique that is reminiscent of the air pockets introduced by the sneaker industry decades ago.
It yet remains to be seen if this idea will take of, for a number of reasons like ease and cost of production, the actual user experience and endurance to daily wear and tear as well power consumption. As nanotecnology and materials science progress I'm sure we will see more great ideas for physically deformable touch screen surfaces.
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