It’s a very interesting time to work in educational technology. The explosion of diversity in cloud computing services and other freely available social media tools, such as blogs, wikis, social networks, social bookmarking, virtual worlds, communication and media frameworks, is so extensive that individuals now have at their disposal an incredible degree of flexibility and opportunity to explore, experiment and adopt. The sheer volume of choice this landscape has come to represent is staggering.Unlike previous technological frameworks however - especially at the enterprise level - emerging social media tools generally require little or no coding knowledge, are freely available, easily implemented, and web based, meaning (barring the presence of filters) they can be accessed from anywhere. They also cater to the needs of a wide spectrum of people, from individuals and small groups, to large networks. As a result, adoption of these tools is increasingly occurring outside the local area networks of organisations and institutions. Organisational ImpactsFor organisations, this super-buffet of choice carries some very significant implications that frequently fly in the face of standing systems, frameworks and existing formal processes. It seems fairly clear then (at least to me), that Wikipedia’s definition of paradigm shift is indeed what we are witnessing in the increasing adoption of social media tools:“The term “paradigm shift” has found uses in other contexts, representing the notion of a major change in a certain thought-pattern — a radical change in personal beliefs, complex systems or organizations, replacing the former way of thinking or organizing with a radically different way of thinking or organizing”As with most periods of change, the social media revolution has inspired ongoing discussion, debate, resistance, advocacy, opposition, confusion, enthusiasm and discomfort regarding emerging forms of educational technology, as well as what could be considered a fundamental renegoti