This is pretty shocking. It just goes to show how important it is to speak the correct terms that the person you are working with is most familiar with. I bet a lot of these people would have done better on a visual test (e.g. What is this?)
A Google employee performed an informal interview of 50 people passing though Time Square, asking them questions about browsers (what is a browser, & how is it different from Google; have you heard of Google Chrome). While the video is edited & comes from Google, it is fun to hear the responses. Apparently, [...]
My esteemed colleague MG Siegler just posted about an admittedly quite in-your-face campaign from Microsoft down under, criticizing Redmond for a 'pathetic' attempt at trying to make people switch from using whatever browser other than IE they're using at the moment in exchange for a chance to win $10,000. I don't necessarily disagree - it's fair to say there are far better ways to market browsers than covert bribery and making the competition look like bad eggs - but it doesn't really surprise me and it won't work anyway.But do the browser wars us geeks follow so closely matter to John Doe at all?Here's a video some NY-based Google employees put up on YouTube a while ago, titled 'What is a browser?':
My esteemed colleague MG Siegler just posted about an admittedly quite in-your-face campaign from Microsoft down under, criticizing Redmond for a 'pathetic' attempt at trying to make people switch from using whatever browser other than IE they're using at the moment in exchange for a chance to win $10,000. I don't necessarily disagree - it's fair to say there are far better ways to market browsers than covert bribery and making the competition look like bad eggs - but it doesn't really surprise me and it won't work anyway.
But do the browser wars us geeks follow so closely matter to John Doe at all?
Here's a video some NY-based Google employees put up on YouTube a while ago, titled 'What is a browser?':