Future of Media and the Prospects for Brands. The Unexpected Benefit of Twitter: Customer Service!
Jeff Jarvis urges companies to embrace social media and stop being 'so phone company'

Jeff Jarvis, Associate Professor and Director of the Interactive Journalism Program of the Graduate School of Journalism at CUNY and author of Buzzmachine.com, speaks at Columbia Business School. He discusses the future of media and how it relates to business, including the successful rules of business used by Google, valuing the customer's input, and Twitter's influence on customer service.

Columbia Business School
Location:
Columbia University
New York, NY
Event Date:
03.04.2009
Speakers:
Jeff Jarvis

Source:
http://fora.tv/2009/03/04/Jeff_Jarvis_Future_of_Media_and_the_Prospects_for_Brands#Life_is_a_Beta_Jeff_Jarvis_on_Corporate_Transparency_