Short and Sweet has teamed up with Getty Images to launch a film challenge with a twist. Getty Images approached producer Basil Stephens and Short and Sweet founder Julia Stephenson with the idea of setting up a film competition which would make use of images in Getty's Hulton Archive. Stephenson drew from her in-depth knowledge of the short film arena to suggest a selection of talented filmmakers. After picking out ten up-and-coming directors, she gave them the opportunity to pitch. Four of the filmmakers made it on to the shortlist and got the chance to realise their ideas. They were given three months to create their films.