T-Mobile or the art of screwing up something great

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T-Mobile or the art of scre... from outsideup.wordpress.com
They really had a great thing going. Via the dancing flash mob of Liverpool station or the singing flash mob of trafalgar square, and the millions of views for each, T-Mobile has been able to establish a very strong brand identity, and convey a very impacting image for their “life’s for sharing” tagline.The latest attempt [...]
Jun
19

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Jun 19, 2009
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They really had a great thing going. Via the dancing flash mob of Liverpool station or the singing flash mob of trafalgar square, and the millions of views for each, T-Mobile has been able to establish a very strong brand identity, and convey a very impacting image for their “life’s for sharing” tagline. The latest attempt [...]
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