I know first hand how harmful this kind of bullying is, i took my kids out of school to get them away from the face to face and now we deal with this kind of thing at least once a month. All it takes is one kid to say one thing... and then everyone jumps on the bandwagon. Its so much easier for kids to be horrible when they can't see the broken hearts and tears. That's the only thing missing in this video... you don't see the harm it does to the victim.