Interactive online video platform Veeple has announced a new partnership with Bitgravity in which Veeple will standardize its offering on BitGravity's global high-speed content delivery network. BitGravity in turn will be adopting Veeple's platform as one of their three standard partners, with the other being Brightcove and Fliqz. Veeple also announced a series of enhancements to its interactive service including player branding, syndication, contact information and an affiliate program. "BitGravity's focus on fast, high-quality video delivery is of primary importance in working with them," said Scott Broomfield, co-founder and chief executive officer of Veeple. "BitGravity truly understands high performance video delivery, ensuring a fantastic online video experience for our customers," he continued. I spoke with Scott Broomfield yesterday about the announcement and he outlined the "need for speed" as the driving factor for partnering with Bitgravity. Both have stiff competition in the saturated online video platform and CDN space and much like the Qik/Brightcove announcement yesterday the Veeple/Bitgravity alliance is another example of the evolving value chain with the online video ecosystem. CDNs are turning into a commodity says Broomfield, they are looking for partnerships, content delivery, players, analytics, we'll more combining and some attrition over time. Broomfield highlighted the three drivers for moving to Bitgravity. High quality - delivery move from Amazon to Bitgravity who has a hub and spoke model which gives much quicker downloads. Marketers love high quality video and Vimeo and Fliqz uses Bitgravity and Bitgravity will use Veeple as one of three partners. Interactive component, simple business model, start at $99, way easier for salesHigh reliability - faster bufferingSpeed - the hub and spoke architecture, pushes video to spoke, reduces buffer times, video and interactive features, 7-10% bits coming down the wire, a good 40% betterVeeple's platform delivers interactivity wi...