Beyond AdWords & eMail: Guerrilla Marketing for SaaS Lead Generation

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from: KeychainLogic 24 minutes agoThe secrets to SaaS success are accelerating recurring revenue growth and managing unit customer acquisition costs. The best way to do both of those things at once is to shift lead generation responsibilities into the marketing cycle and manage costs while demonstrating expertise & pain relief. This seminar presentation discusses the importance of that cost shift and how to design an effective guerrilla lead generation strategy to compliment traditional marketing activities.Tags: sales ondemand on-demand generation lead
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from: KeychainLogic 24 minutes agoThe secrets to SaaS success are accelerating recurring revenue growth and managing unit customer acquisition costs. The best way to do both of those things at once is to shift lead generation responsibilities into the marketing cycle and manage costs while demonstrating expertise & pain relief. This seminar presentation discusses the importance of that cost shift and how to design an effective guerrilla lead generation strategy to compliment traditional marketing activities.Tags: sales ondemand on-demand generation lead
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