In part two of my interview with Ooyala CEO and Co-founder Bismarck Lepe, he talks in more detail about how his company is expanding their offering within the online video platform market with a key focus on personalizing the consumer experience and at the same time helping their content owners build a real business. In the previous post, he described that in the new media consumption world of today the consumer is the new brand manager and is in control of what they see when they want to see it. Ooyala has analyzed where the industry is headed, based on data collected by Quantcast, and believes that the current market for online video platform is roughly of 300,000 customers who are people who are willing to pay for an online video platform. For startups within the online video space, Lepe emphasizes that you need to know how to make your customers successful and help them build their businesses. Larry Kless: When we spoke a few months back you talked about the subscription model and your plans to roll it out in Q2. Where is that now? Bismarck Lepe: We've already started rolling it out with a couple of sports teams as a white-label and a pay-per-view model and one of the other monetization options that we're most likely going to be adding is licensing, and actually allowing content owners to license their content out to distributors. This has definitely been as evolution. When we look the majority of the dollars being made in the offline world the majority is actually made at the licensing phase. People who are taking digital rights and buying it for a certain window and a certain region and then figuring out how to target that content and sell that content to their market. There's so much content that's being created for online that the need for that marketplace is actually pretty rich, and I think it's also very rich for people who are taking their offline content and pushing it online and creating little clips for it. So I think it's going to be another monetization opportunity for content owners...