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Comments are taking on a life of their own now as Facebook Connect and other modes of commenting communication become increasingly popular. Comments are evolving into what some say are "social gestures," instead of conventional comments and these gestures are taking place all over the web, not just on a publisher's site. Just look at the amount of reTweets a popular TechCrunch article gets on Twitter-it can reach into the thousands. JS-Kit, a company that offers an array of Javascript-based commenting, polling, and ratings widgets, is launching a new commenting product at TechCrunch's Real-Time Stream CrunchUp that is designed to change the way users comment and the way publishers interact with comments. Echo, JS-Kit's real-time streaming commenting widget, aggregates any Tweets, Diggs, or FriendFeed updates that a commenter is making about a webpage and pulls it into the stream. Here's the live stream feed of the event.I had the opportunity to demo the widget and it's pretty cool. Echo's technology will crawls social networks and sites including Twitter, for the url links to an article or post on a site (it even is able to discover shortened urls) and then reassembles the comments from the web into the widget's real-time stream.