This was funny.

Watching video "David Crowder*Band Rockumentary 4: Twitter Will Kill You"

Dude. Hilarious. Thanks for sharing.

Every band, every radio station every entity with a "product" to market should come to the realization that you're not just in the business of distributing the product you always have, but you're now in the business of creating and distributing compelling content that has nothing necessarily to do with your product, but drives people back to it nonetheless.