iQ font - When driving becomes writing / Full making of on Vimeo
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muito interessante essa iniciativa da toyota e da please let me design, onde a empresa de criação de fontes, cria uma fonte com manobras radicais com o toyota.
Un film "making of" despre crearea unui font cu ajutorul masinii.
Pleaseletmedesign used the “Toyota iQ” car, four colored dots, cameras, Open Frameworks and a race car driver to make this experimental typography.
Download the font: http://www.iqfont.com.
A Toyota belga, convidou/desafiou os tipográfos, Pierre e Damien, da PLEASELETMEDESIGN, para desenharem uma fonte para o lançamento do novo Toyota IQ, até aí nada muito desafiador.
O grande desafio é que a fonte deveria ser desenhada com o novo Toyota iQ.
Achei essa idéia bem legal porque além de mostrar a versatilidade do carro, quem acessa o site pode baixar a iQ font.
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while we all either hate to love, or love to hate helvetica, i think i can safely say that on any given day, we are always trying to find the next best default font.
thus, i am a firm believer in exploratory quests to push creative limits beyond traditional boundaries. this way, one can pare down their outlandish discoveries to find the best design solution. typography is certainly no exception to this rule.
snaps to the creative ingenuity of typgraphers pierre & damien, along with interactive artist zachary lieberman who collaborated with toyota and a pro race pilot to design a font with the new iQ.
download the font here.
this marks lacquer & stripes' first font related post!