Report from Mobile World Congress 2009, Barcelona

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Feb 24, 2009
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“A crisis is an opportunity riding the dangerous wind” - Chinese proverb People like technology for its own sake. That fact was abundantly clear at Mobile World Congress (MWC 09), as it has been clear down through the years in telecom, computing and consumer electronics. The desire for something new drives these businesses forward, sometimes without real regard for customer benefit. When 3G mobile first launched in France, you could buy a 3G phone from the operators with the disclaimer that 3G service was not actually available yet. Technologies like Wireless Access Protocol, which promised “wireless internet” and delivered 80’s dial-up modem experience, have shown us that technology for its’ own sake is fun, but will not drive new services revenue. Let’s hear from Michele Campriani, CEO at Accanto Systems and Advisory Director at TM Forum, who cautions operators to be careful with 4G investment. His company is a provider of intelligent Customer Service Assurance solutions for communications services providers globally. At MWC most of the promotions still focus on cool technology rather than how to help operators make money. Handset manufacturers come to the event with their consumer focused marketing which fails completely to show operators how to make new money Quite a bit discussion focuses on Application stores. Apple came from nowhere in the handset to a number 2 position in the US in the space of less than two years. Are they revolutionizing mobile in the same way they took on the music, and new video and TV on demand market. A simple well integrated universal storefront and device? Apple’s app store claims half a billion downloads. This success has caught the attention of Microsoft and Nokia, amongst others, as the App store launches are coming fast and thick. Microsoft must by wondering what hit them. Why wasn’t there a similar site for Windows Mobile? I’m using download.com, but lets face it, it is not s
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