I hate when a brand’s idea of a digital strategy is to put a video online, but this is a good example of how it can be done well…http://www.nike.com/nikeskateboarding/paulrodriguezIII/A simple, content-heavy site screening the ad/video/viral for Nike SB’s new shoeThe video itself is brilliant for a number of reasons:Soundtrack & cinematographyLance Mountain as the copKobe, [...]
I hate when a brand’s idea of a digital strategy is to put a video online, but this is a good example of how it can be done well…
http://www.nike.com/nikeskateboarding/paulrodriguezIII/
A simple, content-heavy site screening the ad/video/viral for Nike SB’s new shoe
The video itself is brilliant for a number of reasons:
Soundtrack & cinematography
Lance Mountain as the cop
Kobe, [...]