Lee Bryant's presentation from the Enterprise 2.0 conference contains nine transition strategies for Enterprise 2.0 adoption:

1. Email you don't file or delete
2. The phonebook has been upgraded
3. You can now edit the intranet
4. We would like to hear your ideas
5. Your customer wants to talk to you
6. What guidelines should we adopt
7. Show us what you can do
8. Organise your own documents and information
9. Let's take this out of email (nudge)