Ah, the beauty of being in New York for six months is that I get to have access to amazing people at the top of their game. Last week I saw Gary Vaynerchuk, the uber-blogger (and occasional Conan O'Brien television guest) from WineLibraryTV about what it takes to bridge the gap between building a large audience with a food blog to commercialising. Check out what he has to say, in his usual insightful, hilarious way.