One of the highlights of my week was spending the day with my good friend Mark Robertson, Founder and Publisher of ReelSEO, at the Search Engine Strategies San Jose Conference & Expo in San Jose on Tuesday. ReelSEO was a media sponsor and I was part of Mark's ReelSEO press team and helped cover the events of that day. Search Engine Strategies San Jose 2009 took place from August 10-14 and covered topics from local search to universal search to social media, SEM techniques designed for both beginners and veterans to search. Mark spoke on the SES panel session, "The Next Wave for Online Video," which focused on optimizing online video for search and other strategies. The session was moderated by Andrew Goodman, SES Advisory Board & Principal, Page Zero Media and other panelists included Gregory Markel, Founder/President, Infuse Creative, LLC, Erin Bouchier, Business Lead, Google / YouTube Advertising and David Burch, Director of Marketing, TubeMogul. Mike Sachoff of WebProNews has a nice write up on the session, Tips of Online Video Optimization, in which he summarized the message conveyed by all the panelists to consider all angles. This includes keywords and tags and all the elements surrounding the video and apply the same strategy for ranking high on Google to YouTube which is now the second largest search engine in terms of search queries, according to data presented by Mark. A few of the highlights we caught were the keynote by Clay Shirky, Author, Here Comes Everybody which explores how organizations and industries are being upended by open networks, collaboration, and user appropriation of content production and dissemination. Shirky is an adjunct professor at New York University in the graduate interactive telecommunications program, where he teaches courses on the interrelationships of social and technological networks, particularly how they shape culture and vice versa. He recorded this video with Byron Gordon of SEO-PR, Shirky provides a great afterword to an excellent keynote which he d...