Et non, nous ne sommes pas dans le dernier Harry Poter mais bien dans la réalité : incorporer des vidéos dans un journal c’est possible !CBS insère des encarts vidéo dans les journaux version print !Afin de promouvoir sa nouvelle grille d’émission CBS, la chaine américaine TV, a informé que dans son prochain plan média  [...]

Vaya, hablando de promociones de series llamativas, los americanos siempre nos llevan la delantera: en este caso, de la mano de Entertainment Weekly y el inestimable y seguramente muy costoso patrocinio de Pepsi Max, la CBS anuncia sus series en video dentro de una revista.Con el avance de las finísimas pantallas OLED, que pueden ser [...]

It will happen in the US. In the magazine called ENTERTAINMENT WEEKLY. You will open a page and the video will begin to play! With sound included. This is the first time that happens outside a dream!This could be read in LATIMES.COM:So much for quiet reading time. An upcoming issue of Entertainment Weekly will include [...]

Citesc în ZF de un ecran vorbitor care se va activa atunci când veţi deschide pagina ziarului. Hmm. Seamănă cu ceva cunoscut. La noi, în internete, poartă denumirea de banner intruziv. Şi îl urăşte toată lumea. Închipuiţi-vă cum e să stai liniştit la un restaurant şi când deschizi ziarul să urle reclama. Cred că ar [...]

Το CBS τοποθέτησε μικρό video player μέσα στο περιοδικό ’’Entertainment Weekly’’!Δέν ξέρω πόσο κόστισε το δισέλιδο ad με το τηλεοπτικό πρόγραμμα στο CBS, δεν ξέρω πόσο ακριβή καινοτομία έιναι το να εγκαταστήσεις video players σε τυπωμένα περιοδικά και εφημερίδες,αυτό όμως που ξέρω έιναι ότι στο μέλλον κατί άνάλογο θα πρέπει να γίνει για [...]

In the latest example of finding media innovation where you’d least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly that will serve up a buffet of its fall TV lineup.The CBS foray into a print-digital alliance plays full-motion video at a crisp resolution. The ad, dubbed by CBS and partner Pepsi [...]

In the September 18 issue of Entertainment Weekly, CBS is running the first video ad to appear embedded in a print publication: "The ad will be launched in partnership with PepsiCo to promote Pepsi Max soda and the TV network's...