One of my favorite contemporary Psychologist

Malcolm Gladwell: What we can learn from spaghetti sauce www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.tedtalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur ...From:TEDtalksDirectorViews:160485 576ratingsTime:18:15More inScience & Technology

I love this video of Malcom Gladwell talking about Howard Moskowitz and reinventing Spaghetti Sauce and changing the way we understand the "Sweet Spot"

This is a fun but important look at how small innovations open our understanding of culture and sociology. A friend sent pointed me to the video and asked, "What can the Church learn?"