Kutano, a commenting system that travels where you go on the web, is integrating Twitter so when visitors reach a page they can see what others have said about it on the microblogging network.Kutano is a bookmark plug-in that works by tracking shared links on Twitter and repackaging them into a sidebar that goes with you as you browse the Web. So if people tweet about a piece of content but don’t incorporate a link into their comment, Kutano won’t pick it up.It’s a bit of a hybrid between a standalone commenting sidebar and a traditional Twitter client, that lets you track your account outside Twitter’s homepage. There are tabs within Kutano where you can see your direct messages and when people mention your handle.The Burnaby, Canada-based company launched in March and began moving toward incorporating Twitter earlier this year.“The original product was about having discussions on the web, but the focus now is about connecting you with other Twitter users,” said CEO Kevin Ishiguro. “We want to bring context to Twitter. It’s a very valuable store of information but tweets don’t always relate back or give exact content.”Ishiguro said the company may be able to build a highly-targeted advertising system around its product next year to earn revenue. It has raised angel funding so far and may look for more later this year.There are a few other direct competitors. SumtnSumtn also hovers over pages and tells you who has tweeted about it. However, you have to Tweet through its SumtnSumtn’s bookmarklet for the service to pick up those threads, creating a much larger impediment to collecting data (and being useful). Naturally, Kutano also has the hurdle of convincing large groups of people to install a browser plug-in.The move also puts Kutano more in competition with distributed commenting services like Disqus and JS-Kit Echo, which incorporate Twitter but depend on publishers to embed them into their blogs.The video content presented here requires a more recent version of the Adobe Flas
Kutano, a commenting system that travels where you go on the web, is integrating Twitter so when visitors reach a page they can see what others have said about it on the microblogging network.
Kutano is a bookmark plug-in that works by tracking shared links on Twitter and repackaging them into a sidebar that goes with you as you browse the Web. So if people tweet about a piece of content but don’t incorporate a link into their comment, Kutano won’t pick it up.
It’s a bit of a hybrid between a standalone commenting sidebar and a traditional Twitter client, that lets you track your account outside Twitter’s homepage. There are tabs within Kutano where you can see your direct messages and when people mention your handle.
The Burnaby, Canada-based company launched in March and began moving toward incorporating Twitter earlier this year.
“The original product was about having discussions on the web, but the focus now is about connecting you with other Twitter users,” said CEO Kevin Ishiguro. “We want to bring context to Twitter. It’s a very valuable store of information but tweets don’t always relate back or give exact content.”
Ishiguro said the company may be able to build a highly-targeted advertising system around its product next year to earn revenue. It has raised angel funding so far and may look for more later this year.
There are a few other direct competitors. SumtnSumtn also hovers over pages and tells you who has tweeted about it. However, you have to Tweet through its SumtnSumtn’s bookmarklet for the service to pick up those threads, creating a much larger impediment to collecting data (and being useful). Naturally, Kutano also has the hurdle of convincing large groups of people to install a browser plug-in.
The move also puts Kutano more in competition with distributed commenting services like Disqus and JS-Kit Echo, which incorporate Twitter but depend on publishers to embed them into their blogs.
The video content presented her